The Role of CIAM in Digital Transformation

Companies and organizations have strategic decisions to make at the Customer Identity & Access Management (CIAM) front. First, they have to decide whether to invest into a dedicated CIAM solution or to build on existing infrastructure. If there is already a foundation, what should be their next steps to have a mature CIAM strategy in place? If they do not have a CIAM solution, where do they start? Applications, systems, identities tend to be siloed while as a business grows, it’s imperative they are cohesive and well-integrated in order to provide a superior customer experience.

An effective CIAM solution will help connect various applications and systems such as CRM, data management, analytics and marketing platforms. This helps to move towards a 360-degree view of the customer which is a key prerequisite for successful digital transformation.

In the following webinar recording, I join with KuppingerCole Senior Analyst and Lead Advisor Matthias Reinwarth to explain how CIAM helps to achieve digital transformation, best practices in CIAM and pitfalls to avoid. Also we talk about the 5 pillars in CIAM essential for your CIAM strategy and maturity models to determine stage of growth.